Traffic is the most important attribute for retail media networks

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Retail Marketing, Services Marketing, Supply Chain.

Description: Retailers are getting into the digital advertising business at a furious pace. Our first ever US retail media networks benchmark report evaluates digital ad buyers’ perceptions of 11 leading retail media networks and how they perform along 13 attributes.

Source: eMarketer.com

Date: Mar 14, 2022

Link: https://www.emarketer.com/content/traffic-most-important-attribute-retail-media-networks?ecid=NL1009

Questions for discussion:

  • What does the research say about the development of retail media networks?
  • Why do you suppose Amazon ranks so high?