The Secret to a Superb Customer Service Team? Hiring Actual Customers

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Relationship Marketing.

Description: Organic baby food company Little Spoon unlocked a competitive advantage when a conversation about baby food turned to something bigger.

Source: INC.com

Date: Nov 16, 2021

Link: https://www.inc.com/magazine/202111/gabrielle-bienasz/little-spoon-michelle-muller-hiring-is-this-normal.html

Questions for discussion:

  • What is the concept behind building distributed ambassadorships for the company?
  • What are the advantages and disadvantages for this approach?