Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Relationship Marketing.

Description: Organic baby food company Little Spoon unlocked a competitive advantage when a conversation about baby food turned to something bigger.


Date: Nov 16, 2021


Questions for discussion:

  • What is the concept behind building distributed ambassadorships for the company?
  • What are the advantages and disadvantages for this approach?