Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Relationship Marketing, Retail Marketing.

Description: Here it is: Six Pixels of Separation – Episode #842. Have you ever met a “differentiation expert”? That’s the role of Andrea Belk Olson (who is also a speaker and author). As the CEO at Pragmadik, where her team helps organizations of all sizes better understand customers (their wants, desires and secret needs). She is the author of The Customer Mission, No Disruptions, and more recently published her newest book, What to Ask – How to learn what customers need but don’t tell you. A sought-after keynote speaker at conferences and corporate events, Andrea is a visiting lecturer at the University of Iowa’s Tippie College of Business and head of their Startup Business Incubator (JPEC Founders Club). She is also a mentor at the University of Iowa Venture School. In What to Ask, Andrea delivers a fresh, cognitive approach for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research, which ignores the two essential sources of insight: context and behavior. So, if you are faced with discovering what customers really want, this episode is just for you. Enjoy the conversation…

Source: – podcast

Date: August 28, 2022


Questions for discussion:

  • What does Andrea Belk Olson say about customers that should be of interest to marketers?
  • What do you you think about these ideas and her suggestions?