Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Product Brands and Branding, Retail Marketing, Supply Chain.

Description: Glimmers of hope for Nike in China could be good news for other retailers with big business in the region, as companies contend with a prolonged pandemic recovery and global unrest.

Source: – video report

Date: Mar 22, 2022


Questions for discussion:

  • What does the report suggest is happening and why is it good news?
  • Do you agree with this interpretation?
  • What would you advise these businesses, from a marketing point of view?