Nike sees signs of recovery in China, which could be a good omen for other retailers

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Product Brands and Branding, Retail Marketing, Supply Chain.

Description: Glimmers of hope for Nike in China could be good news for other retailers with big business in the region, as companies contend with a prolonged pandemic recovery and global unrest.

Source: CNBC.com – video report

Date: Mar 22, 2022

Link: https://www.cnbc.com/2022/03/22/nike-recovers-in-china-potential-good-omen-for-retailers.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail

Questions for discussion:

  • What does the report suggest is happening and why is it good news?
  • Do you agree with this interpretation?
  • What would you advise these businesses, from a marketing point of view?
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