Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Relationship Marketing.

Description: An examination of Brazil’s immense tannery industry shows how hides from illegally deforested ranches can easily reach the global marketplace. In the United States, much of the demand for Brazilian leather comes from automakers.

Source: – video report

Date: Nov 17, 2021


Questions for discussion:

  • What are the ethical and social responsibilities of players involved?
  • To what extent are consumers responsible for these decisions in Brazil?
  • How would you suggest the players deal with the issue?