Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Product Brands and Branding, Relationship Marketing.

Description: Stories of love are always a holiday classic. And in this holiday film, it’s felt through the heartwarming and sometimes heart-wrenching memories of a classic 1966 Chevy Impala.

Source: – video report

Date: Dec 13, 2021


Questions for discussion:

  • Who is the target audience?
  • Summarize the messaging in this ad.
  • What are the intended associations with the brand?
  • Do you think the ad is effective?