Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Relationship Marketing.

Description: Google is taking steps to improve the predictability of how keywords match, especially when multiple keywords are eligible to match the query.


Date: Sep 27, 2021


Questions for discussion:

  • What is the change taking place in search keywords?
  • How should marketers make use of this change to enhance their chances of connecting with consumers?
  • Provide an example to illustrate.