Google Ads Pushes ‘Phrase’ Or ‘Broad’ Matches Vs. Simple Keywords

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Relationship Marketing.

Description: Google is taking steps to improve the predictability of how keywords match, especially when multiple keywords are eligible to match the query.

Source: MarketingPost.com

Date: Sep 27, 2021

Link: https://www.mediapost.com/publications/article/367211/google-ads-pushes-phrase-or-broad-matches-vs.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=123778&hashid=VqrNVU8KRva-05RcXzdoNQ

Questions for discussion:

  • What is the change taking place in search keywords?
  • How should marketers make use of this change to enhance their chances of connecting with consumers?
  • Provide an example to illustrate.