Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Relationship Marketing, Services Marketing.

Description: David Schonthal is a Clinical Professor of Innovation & Entrepreneurship at the Kellogg School of Management, where he teaches courses in new venture creation, design thinking, business acquisition, healthcare entrepreneurship, corporate innovation and creativity. He also serves as the Faculty Director of Kellogg’s Zell Fellows Program, a selective venture accelerator program designed to help student entrepreneurs. Outside of Kellogg, David is a Senior Director of Business Design at IDEO, where he focuses on helping organizations build and launch new ventures, design new business models, and establish go-to-market strategies. David also serves as an Operating Partner at 7WireVentures, a healthcare technology-focused venture capital firm, and is a Venture Partner at Pritzker Group. He is also a Global Advisor at Design for Ventures, a Tokyo-based early-stage venture fund that invests in design-led Japanese startups. David is a co-founder of MATTER, a 25,000-square-foot innovation center in downtown Chicago focused on supporting healthcare entrepreneurship, and serves as a member of Chicago Mayor Lori Lightfoot‘s technology, innovation and entrepreneurship council, ChicagoNext. More recently he co-authored the book, The Human Element – Overcoming the Resistance That Awaits New Ideas with Loran Nordgren. This is for anyone who wants to launch new ideas and innovation into the world and your work. Enjoy the conversation…

Source: – podcast

Date: Oct 17, 2021


Questions for discussion:

  • What can business people learn from David Schonthal?
  • Why do people say no to good ideas, in your opinion?