Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Relationship Marketing.

Description: Lush Cosmetics, no stranger to controversial marketing tactics, says it is pulling the plug on its social media accounts worldwide. Citing concerns about the platforms’ effects on the mental health of consumers who love Lush’s wacky array of lotions, potions and exploding bath bombs, the company is opting out of every Facebook, Instagram, TikTok and Snapchat account in the 48 countries where it currently operates.


Date: Nov 22, 2021


Questions for discussion:

  • What do you think of this decision and the reasons given?
  • How can the firm compensate for the loss in marketing benefits using social media?