Description: In an eye-opening example of how Apple is using its Apple TV+ streaming platform to promote its devices and services, a single recent episode of its popular comedy “Ted Lasso” featured 36 shots of Apple products.

Source: MediaPost.com

Date: Sep 21, 2021

Link: https://www.mediapost.com/publications/article/367100/apple-tv-crams-36-apple-product-placements-into-2.html?utm_source=newsletter&utm_medium=email&utm_content=readnow&utm_campaign=123720&hashid=VqrNVU8KRva-05RcXzdoNQ

Questions for discussion:

• What does the article say about this developement in television production and product placement?
• Do you think this is much different than athletes wearing clothing and using equipment with well known sports brands?
• Do you think this strategic thinking will become more common?