Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Product Brands and Branding.

Description: In an eye-opening example of how Apple is using its Apple TV+ streaming platform to promote its devices and services, a single recent episode of its popular comedy “Ted Lasso” featured 36 shots of Apple products.


Date: Sep 21, 2021


Questions for discussion:

  • What does the article say about this developement in television production and product placement?
  • Do you think this is much different than athletes wearing clothing and using equipment with well known sports brands?
  • Do you think this strategic thinking will become more common?