Amazon, Google Make Some Healthy Launches

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Market Segmentation, Marketing Research, Pricing, Product Brands and Branding, Relationship Marketing, Retail Marketing, Services Marketing.

Description: Tech giants were busy on the health front last week, with Amazon launching Amazon Clinic for consumers and Google making announcements about a new Fitbit partnership and pilots of its Care Studio for clinicians.

Source: MediaPost.com

Date: Nov 22, 2022

Link: https://www.mediapost.com/publications/article/380017/amazon-google-make-some-healthy-launches.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=128358&hashid=7T9TCmQZSDGbnu-424RuBQ

Questions for discussion:

  • What are the marketing opportunities for health care tech companies, besides those described in this report?
  • How can partnership with medical professionals improve the health care industry?
  • Provide one example and how marketers could improve services through collaboration.
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