Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Market Segmentation, Marketing Research, Pricing, Product Brands and Branding, Relationship Marketing, Retail Marketing, Services Marketing.

Description: Tech giants were busy on the health front last week, with Amazon launching Amazon Clinic for consumers and Google making announcements about a new Fitbit partnership and pilots of its Care Studio for clinicians.


Date: Nov 22, 2022


Questions for discussion:

  • What are the marketing opportunities for health care tech companies, besides those described in this report?
  • How can partnership with medical professionals improve the health care industry?
  • Provide one example and how marketers could improve services through collaboration.