Posted by & filed under Consumer/Buyer Behavior, Ethics, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Product Brands and Branding, Relationship Marketing, Retail Marketing, Services Marketing.

Description: After years on the decline, Barnes & Noble’s sales are up, its costs are down — and the same people who for decades saw the superchain as a supervillain are celebrating its success.


Date: April 15, 2022


Questions for discussion:

  • What has happened to the bookselling business and to Barnes & Noble in particular?
  • How have companies responded?
  • Do you think this strategic thinking has longer-term chances for sustainability?
  • What would you advise Barnes & Noble?