Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research.

Description: US digital buyers that were surveyed considered static banner ads (16%), sponsored posts in social media feeds (14%) and sponsored search results (12%) to be the most useful digital ad formats. Overall, however, almost 58% of digital buyers said they didn’t think any digital ads were useful to them.


Date: Sep 11, 2019


Questions for discussion:

  • What does this research say about consumer behavior?
  • What should marketers be doing, given this behavior?