Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Relationship Marketing, Services Marketing.

Description: Service robot startup Diligent Robotics scored $30 million in a Series B raise. Cedars-Sinai Medical Center was among investors. The startup has raised $50 million to date.


Date: Apr 13, 2022


Questions for discussion:

  • What does the report say about the use of robots in health services and human acceptance?
  • As a marketer in sales, how would you use this information as part of the sales effort?
  • Sketch out a plan of action for say, presentation to small regional hospital. Discuss.