Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Relationship Marketing, Services Marketing.

Description: Service robot startup Diligent Robotics scored $30 million in a Series B raise. Cedars-Sinai Medical Center was among investors. The startup has raised $50 million to date.

Source: eMarketer.com

Date: Apr 13, 2022

Link: https://www.emarketer.com/content/health-systems-invest-robots-abate-nursing-shortage-but-privacy-concerns-still-issue

Questions for discussion:

  • What does the report say about the use of robots in health services and human acceptance?
  • As a marketer in sales, how would you use this information as part of the sales effort?
  • Sketch out a plan of action for say, presentation to small regional hospital. Discuss.