Description: Here it is: Six Pixels of Separation – Episode #794 – Host: Mitch Joel. He is one of the kindest humans that I know. Jonathan Fields (aka the Good Life Guy) is all about delivering insights that spark purpose, possibility, and potential. He’s been on a decades-long quest to discover what makes people come fully alive. Jonathan is… Read more »
Posts Categorized: Relationship Marketing
Golf’s growth in popularity is much bigger than a pandemic story
Description: Golf surged in popularity in 2020 by nearly every metric, as people sought out the socially distanced outdoor activity amid the pandemic. Source: CNBC.com Date: Sep 27, 2021 Link: https://www.cnbc.com/2021/09/26/callaway-dicks-sporting-goods-score-with-growth-of-golf.html Questions for discussion: Explain the growth of the golf industry over the past year, according to the article. What are the related industries that… Read more »
JPMorgan Chase is buying college financial aid platform Frank to deepen ties with students
Description: JPMorgan Chase has acquired college planning platform Frank to deepen relationships with students and their parents, CNBC has learned exclusively. Source: CNBC.com – video report Date: Sep 21, 2021 Link: https://www.cnbc.com/2021/09/21/jpmorgan-chase-is-buying-college-financial-aid-platform-frank.html Questions for discussion: How does this strategy make sense from a business growth point of view? How should start-ups like Frank, look at this deal?
This Is Why You Need to Adjust Your Ecommerce-Channel Strategy Today
Description: Ecommerce continues to grow and thrive, but companies must adapt to find real success. Source: Entrepreneur.com Date: Sep 21, 2021 Link: https://www.entrepreneur.com/article/385602 Questions for discussion: What does the report say about the changes and new thinking about adjusting strategies? Do you agree with this line of thinking? Do you think it applies across a… Read more »
The Junk Mail & The Damage Done
Description: Here’s a familiar situation: It’s a typical weekday morning. You open up LinkedIn and see you have some new messages. One of them is from someone you don’t know, asking you to connect. You’re feeling nice, so you do. Source: MediaPost.com Date: Sep 15, 2021 Link: https://www.mediapost.com/publications/article/366937/the-junk-mail-the-damage-done.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=123661&hashid=sEI_WGOFRPC9S2yOZBKY8g Questions for discussion: What are the arguments… Read more »
‘Time to be aggressive’: Marketing pro says now is the time for tennis’ Fernandez to pounce
Description: Canadian tennis phenom Leylah Fernandez has proven she can be aggressive on the court. Now one marketing expert thinks it’s time to channel that aggression into pursuing lucrative sponsorship deals. Source: FinancialPost.com Date: Sep 15, 2021 Link: https://www.bnnbloomberg.ca/time-to-be-aggressive-marketing-pro-says-now-is-the-time-for-tennis-fernandez-to-pounce-1.1652690 Questions for discussion: How would go about capitalizing on the branding of Leylah Fernandez? As a… Read more »
How Amazon’s cloud business generates billions in profit
Description: Every year since at least 2014, more than half of Amazon’s operating profit has come from the online retailer’s cloud division, Amazon Web Services, which provides online services and tools that software developers can stitch together to run websites and applications. Source: CNBC.com – video report Date: Sep 05, 2021 Link: https://www.cnbc.com/2021/09/05/how-amazon-web-services-makes-money-estimated-margins-by-service.html Questions for discussion: Are… Read more »
Meet the 7-year-old who asked Old Navy to put pockets in girls’ jeans
Description: Learning to write persuasive letters in first grade, 7-year-old Kamryn Gardner wrote to Old Navy, asking them to put real pockets in girls’ jeans – and the retailer responded by sending her jeans with pockets! Joining TODAY live with her parents, Kamryn says “I was very excited … I thought it was a birthday… Read more »
Cameo lets you hire celebrities to create personalized videos for any occasion — here’s a full breakdown of how the service works
Description: Cameo lets everyday people hire actors, athletes, artists, and celebrities of all types to create personalized video messages for any occasion. For example, you can hire celebrity chef Alton Brown to give a personal pep talk to a friend or hire their favorite actor to leave them a video message as a specific movie character…. Read more »
Coursera begins trading at $39 per share, stock pops 18%
Description: Shares of education tech company Coursera opened at $39 apiece in its market debut Wednesday on the New York Stock Exchange. Source: CNBC.com – video report Date: Mar 31, 2021 Link: https://www.cnbc.com/2021/03/31/coursera-ipo-cour-begins-trading-on-the-nyse.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Describe the Coursera business model. Who are the target customers? What are the limits to growth? How should HR managers approach… Read more »
Applied Marketing, 2e
Canadian Edition
