Description: Tracking how companies engage in shrinkflation and set prices is difficult here in Canada, experts say Source: CBC.ca Date: Nov 18, 2022 Link: https://www.cbc.ca/news/business/marketplace-shrinkflation-1.6654780 Questions for discussion: What are the ways companies deal with inflation, according to the report? Do you consider these decisions to be unethical? Should the company be transparent about changes… Read more »
Posts Categorized: Pricing
The big reveal: New laws require companies to disclose pay ranges on job postings.
Description: New York City has joined a handful of places, including Colorado, Washington State and Rhode Island, which require some form of salary transparency. In the case of New York City, companies are required to include a salary range when they post a job opening. Source: NPR.org Date: Nov 08, 2022 Link: https://www.npr.org/2022/11/05/1134193927/salary-transparency-range-new-york-pay-laws Questions for… Read more »
Carvana stock tanks in continued sell-off
Description: Shares of Carvana were briefly halted Monday morning due to volatility, down by as much as 24% at one point to below $7 per share — its lowest point on record. Source: CNBC.com Date: Nov 07, 2022 Link: https://www.cnbc.com/2022/11/07/carvana-stock-tanks-in-continued-sell-off.html Questions for discussion: Explain the company’s rapid decline in stock value, from a marketing point of view?… Read more »
Tim Hortons: RBI CEO discusses challenges facing the brand in Canada
Description: Restaurant Brands International Inc. Chief Executive Officer Jose Cil said its Tim Hortons brand faces a number of headwinds. Source: BNNBloomberg.ca – video report Date: Nov 04, 2022 Link: https://www.bnnbloomberg.ca/tim-hortons-rbi-ceo-discusses-challenges-facing-the-brand-in-canada-1.1841554 Questions for discussion: Summarize the key marketing points presented by CEO Jose Cil. What do you believe the firm should be doing to deal… Read more »
Netflix Returns to Growth, Saying the Worst of Slowdown Is Over
Description: (Bloomberg) — Netflix Inc. is growing again, and Hollywood can breathe a sigh of relief. Source: Yahoo.Finance.com Date: Oct 18, 2022 Link: https://ca.finance.yahoo.com/news/netflix-returns-growth-saying-worst-200656209.html Questions for discussion: Why has subscription growth returned, in your opinion? What do you think consumers will think of the hybrid model that includes advertising? Do you think this is a… Read more »
The economics of Costco rotisserie chicken
Description: Costco’s popular chickens have stayed fixed at $4.99 for more than a decade — even in the face of raging inflation. But it’s come at a cost. Source: TheHustle.com Date: Oct 08, 2022 Link: https://thehustle.co/the-economics-of-costco-rotisserie-chicken/ Questions for discussion: Why has Costco kept chicken prices fixed? How has this strategy fit with overall branding strategy?… Read more »
Businesses considering added credit card fee to pass on costs as rules change: survey
Description: Canadians may see a jump in businesses adding credit card surcharges as restrictions on the practice lift this week, though research from the Bank of Canada shows consumers have long been paying extra because of the payment option. Source: Yahoo.Finance.com Date: Oct 05, 2022 Link: https://ca.finance.yahoo.com/news/nearly-1-5-merchants-considering-131330390.html Questions for discussion: What are the potential… Read more »
Fred Franzia, creator of ‘Two Buck Chuck’ and champion of affordable wine, has died
Description: Fred Franzia, the man behind the famous “Two Buck Chuck,” died on Tuesday at age 79. Source: NPR.org Date: Sep 15, 2022 Link: https://www.npr.org/2022/09/15/1123070279/fred-franzia-two-buck-chuck-wine-bronco-dies Questions for discussion: What does the article say about the marketing of wine and consumer perception of price, in particular? Do you think $2 wine could sell as well in… Read more »
1 in 5 home sellers are now dropping their asking price as the housing market cools
Description: Home sellers are getting nervous, as the once-hot housing market cools fast. One in 5 sellers in August dropped their asking price, according to Realtor.com. A year ago that share was just 11%. Source: CNBC.com – video report Date: Sep 02, 2022 Link: https://www.cnbc.com/2022/09/02/more-home-sellers-drop-their-asking-price-as-the-housing-market-cools.html Questions for discussion: What does the report say about how… Read more »
Burger King unveils $400 million plan to revive U.S. sales with investments in renovations and advertising
Description: Burger King on Friday said it plans to spend $400 million over the next two years on advertising and renovating its restaurants as part of a broader strategy to revive lagging U.S. sales. Source: CNBC.com Date: Sep 09, 2022 Link: https://www.cnbc.com/2022/09/09/burger-king-400-million-plan-to-revive-us-sales-with-remodels-advertising.html Questions for discussion: Summarize the highlights for the future. What do you think… Read more »
Applied Marketing, 2e
Canadian Edition
