Description: Here’s my hot take on ChatGPT and other AI-assisted writing and editing tools: I know they work, mostly because no one has been able to notice when I am (or when I am not) using them (like right now?). And, if that isn’t the power of helping to create better work (with what feels… Read more »
Posts Categorized: Global Marketing
Inside Peloton’s rapid rise and bitter fall — and its attempt at a comeback
Description: The fitness company is now a year into an aggressive turnaround plan under CEO Barry McCarthy that has altered the company’s identity. Source: CNBC.com Date: Feb 19, 2023 Link: https://www.cnbc.com/2023/02/19/peloton-rise-fall-attempted-comeback.html Questions for discussion: Summarize the turnaround effort at the firm and the directions management is now pointing towards. Do you think the revised orientation… Read more »
‘Make noise’: How Tubi’s disruptive Super Bowl ad happened
Description: Tubi caused many of the 113 million US viewers watching the Super Bowl Sunday night to frantically search for their TV remote. The ad-supported streaming platform’s fake-out ad simulated a connected TV (CTV) platform exiting the big game, scrolling to Tubi, and opening the app. Source: insiderintelligence.com/emarketer Date: Feb 14, 2023 Link: https://www.insiderintelligence.com/content/make-noise-how-tubi-disruptive-super-bowl-ad-happened?utm_source=email&utm_medium=email&utm_campaign=eDaily%202.15.2023&utm_id=eDaily%202.15.2023&utm_term=eMarketer%20Daily%20CORE/EMEA%20%28Mon-Fri%29 Questions for discussion:… Read more »
Profit slips for Tim Hortons restaurant owners amid high commodity costs, inflation
Description: Tim Hortons’ parent company released new details on the financial performance of its Canadian coffee shops on Tuesday that appear to shed light on concerns raised by some franchisees about restaurant-level profitability. Source: BNNBloomberg.com – video report Date: Feb 14, 2023 Link: https://www.bnnbloomberg.ca/profit-slips-for-tim-hortons-restaurant-owners-amid-high-commodity-costs-inflation-1.1883602 Questions for discussion: Overall, how is the franchise performing? What are… Read more »
Turmoil In Toyland? Mattel Sales Tumble, Hasbro Has Layoffs
Description: Toyland is a treacherous place these days, and Mattel is the latest victim. Quarterly sales for the company plummeted 22%, and earnings missed forecasts. Source: MediaPost.com Date: Feb 10, 2023 Link: https://www.mediapost.com/publications/article/382432/turmoil-in-toyland-mattel-sales-tumble-hasbro-ha.html?utm_source=newsletter&utm_medium=email&utm_content=readnow&utm_campaign=129253&hashid=7T9TCmQZSDGbnu-424RuBQ Questions for discussion: Is this a marketing, management or financial problem? What are the possible explanations for these financial results? How does… Read more »
Haunted By Kanye Deal, Adidas Posts Warning
Description: Adidas is launching a new line with actress Jenna Ortega Adidas unexpectedly updated its financial guidance for the coming year, warning investors that the aftershocks of its dealing with Ye, the rapper formerly known as Kanye West, keep on coming. If it does not sell the existing Yeezy stock, it could lower sales by… Read more »
Chick-fil-A will test a cauliflower sandwich in its first plant-based pilot
Description: Chick-fil-A will test its first plant-based entree: a cauliflower sandwich.The new sandwich closely resembles its famous chicken sandwich, but uses breaded and pressure-cooked cauliflower in place of meat. Source: CNBC.com Date: Feb 09, 2023 Link: https://www.cnbc.com/2023/02/09/chick-fil-a-cauliflower-sandwich.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Do you think this decision is a good one for the firm? How might it… Read more »
Super Bowl ads are officially sold out and beer is spending big
Description: The hottest ticket in town for advertisers is officially sold out. Fox said Monday that in-game ads for Super Bowl LVII have all been sold. Source: Fortune.com Date: Feb 06, 2023 Link: https://fortune.com/2023/02/06/super-bowl-ads-sold-out-beer-crypto/?utm_source=Iterable&utm_medium=email&utm_campaign=campaign_6113321&tpcc=crmsubpromo Questions for discussion: What does the report suggest about the commercial value of the Super Bowl broadcast experience? Which metrics are most important… Read more »
YouTube Gave Me Everything. Then I Grew Up.
Description: My life so far has often been distilled to numbers: 1.7 million subscribers, 1.8 million total followers, 155 million views. At 12 years old, I started posting videos on YouTube. In November, at 24, I quit. Source: NYTimes.com Date: Feb 05, 2023 Link: https://www.nytimes.com/2023/02/05/opinion/elle-mills-youtube-quit.html?smid=em-share Questions for discussion: What can marketers learn from this first-person narrative about the… Read more »
Campaign Trail: Neutrogena lathers up reality TV parody on TikTok
Description: Movers+Shakers mined dating show tropes to turn one of the skincare brand’s products into the “bombshell” of “Hydro House.” Source: MarketingDive.com Date: Feb 03, 2023 Link: https://www.marketingdive.com/news/neutrogena-hydro-house-tiktok-movers-shakers-campaign-trail/641901/?utm_source=Sailthru&utm_medium=email&utm_campaign=Newsletter%20Weekly%20Roundup:%20Marketing%20Dive:%20Daily%20Dive%2002-04-2023&utm_term=Marketing%20Dive%20Weekender Questions for discussion: Summarize the TikTok strategy used by Neutrogena to break through the clutter on social media. What do you think about the strategy and the… Read more »