Description: Coca-Cola unveiled an artificial intelligence (AI) platform that is the first of its kind to combine OpenAI’s GPT-4 and DALL-E technologies, per a company blog post. “Create Real Magic” was developed through a partnership between OpenAI and Bain & Company. Source: MarketingDive.com – video report Date: Mar 20, 2023 Link: https://www.marketingdive.com/news/coca-cola-coke-generative-ai-marketing-art/645465/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-03-21%20Marketing%20Dive%20Newsletter%20%5Bissue:48940%5D&utm_term=Marketing%20Dive Questions for discussion: What is… Read more »
Posts Categorized: Global Marketing
Netflix pushes deeper into the $170B gaming industry
Description: Hey, should I chat up Theo, a tattooed musician, or confident web designer Dakota? That’s a dilemma in “Too Hot to Handle: Love Is a Game,” one of Netflix’s most-played games, downloaded 1m+ times since its December release. Source: https://thehustle.co Date: Mar 21, 2023 Link: https://thehustle.co/03212023-netflix-gaming/ Questions for discussion: What does the report say about the… Read more »
Bodyarmor Lyte Debuts J.Lo Campaign, Powerade Mum On Ja Morant
Description: Bodyarmor’s largest-ever campaign is a partnership with Jennifer Lopez for Bodyarmor Lyte two months after Carrie Underwood made her debut for the sports drink. Source: MediaPost.com – video report Date: Mar 20, 2023 Link: https://www.mediapost.com/publications/article/383568/bodyarmor-lyte-debuts-jlo-campaign-powerade-mum.html Questions for discussion: What are the risks and benefits of working celebrities into ad campaigns, as illustrated by these… Read more »
How Used Hotel Soap Gets Recycled Into Brand New Bars | World Wide Waste | Insider Business
Description: How Used Hotel Soap Gets Recycled Into Brand New Bars | World Wide Waste | Insider Business Source: BusinessInsider.com – video report Date: Mar 20, 2023 Link: https://www.youtube.com/watch?v=6qJV34pcOaw Questions for discussion: Summarize the pros and cons of this effort to recycle hotel soap? What are the financial, marketing and managerial implications for the firms… Read more »
Coke brings world-renowned art to life in ‘Masterpiece’ push
Description: Coca-Cola’s latest campaign sees the soft-drink marketer looking to appeal to a community of creatives while situating itself as a beverage ideal for moments begging to be uplifted. The effort is the most recent push under its Real Magic initiative, launched in 2021 to highlight connection and shared moments. Source: MarketingDive.com – video report Date: Mar… Read more »
Netflix To Grow To 10M Ad-Supported Global Subscribers, 3.1M In U.S., Canada: Analyst
Description: Netflix will reach 10 million ad-supported subscribers globally by the end of this year, with about 30% — 3.1 million — coming from the U.S./Canada, according to MoffettNathanson Research. Source: MediaPost.com Date: Mar 15, 2023 Link: https://www.mediapost.com/publications/article/383381/netflix-to-grow-to-10m-ad-supported-global-subscri.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=129584&hashid=VqrNVU8KRva-05RcXzdoNQ Questions for discussion: What does the report say about the growth of ad-supported and other subscribers? What… Read more »
Real Cars, Virtual Worlds – The Future Of Car Shopping Moves To The Metaverse (With A Dash Of ChatGPT)
Description: In the tech industry, the evolution of shopping from traditional e-commerce experiences (think Amazon and Shopify) to immersive 3D virtual showrooms (hello, virtual worlds and the metaverse!) has long been anticipated. Source: SixPixels.com – podcast Date: Mar 14, 2023 Link: https://www.sixpixels.com/articles/archives/real-cars-virtual-worlds-the-future-of-car-shopping-moves-to-the-metaverse-with-a-dash-of-chatgpt/ Questions for discussion: Describe this latest shopping experience concept. Do you think it will be readily… Read more »
Netflix: Investors ‘too pessimistic’ about paid account sharing, analyst says
Description: Jason Helfstein, Oppenheimer & Co Managing Director – Head of Internet Research, joins Yahoo Finance Live to talk about Netflix’s password-sharing crackdown and the outlook for the company’s stock. Source: Yahoo.Finance.com – video report Date: Mar 14, 2023 Link: https://ca.finance.yahoo.com/video/netflix-investors-too-pessimistic-paid-204758846.html?contentType=VIDEO Questions for discussion: Why does Jason Helfstein think Netflix will succeed with its tier… Read more »
Bud Light Seltzer clears up misconception about its formula
Description: Bud Light Seltzer is out with a new campaign, “100% Hard Seltzer, 0% Beer,” designed to dispel the misconception that the beverage contains beer, the brand said in a press release. Source: MarketingDive.com – video report Date: Mar 08, 2023 Link: https://www.marketingdive.com/news/bud-light-seltzer-marketing-game-misconceptions/644408/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-03-08%20Marketing%20Dive%20Newsletter%20%5Bissue:48613%5D&utm_term=Marketing%20Dive Questions for discussion: What do you think of the decision to use the… Read more »
Gen Zers aren’t the only TikTok addicts
Description: It’s no surprise that 18- to 24-year-old TikTok users spend a lot of time on the app—79 minutes per day, according to our latest forecast. But what’s not so obvious is that millennials and Gen X users are gobbling up tons of TikTok videos, too. Source: Insiderintelligence.com Date: Mar 03, 2023 Link: https://www.insiderintelligence.com/content/gen-zers-aren-t-only-tiktok-addicts?utm_source=Newsletter&utm_medium=Email&utm_campaign=eDaily%203.6.2023&utm_id=eDaily%203.6.2023&utm_content=eDaily%203.6.2023&utm_term=eMarketer%20Daily%20CORE/EMEA%20%28Mon-Fri%29 Questions for… Read more »