Posts Categorized: Consumer/Buyer Behavior

Target and Walmart prove the pandemic e-commerce surge won’t reverse

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Relationship Marketing, Retail Marketing.

Description: Walmart and Target both reported stellar third-quarter earnings this week, sending their shares soaring. And once again, the biggest headline for both was e-commerce. Walmart (WMT) said its online sales rose 79% in the quarter. Target (TGT) said its online sales rose 155%. Source: Yahoo.Finance.com – video report Date: Nov 20, 2020 Link: https://ca.finance.yahoo.com/news/target-and-walmart-prove-the-pandemic-ecommerce-surge-wont-reverse-133454888.html Questions for discussion:… Read more »

The 3 Rules Every Mobile App Creator Should Follow

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Services Marketing.

Description: Prerna Gupta built viral app AutoRap. She hopes to repeat the music app’s success with her newest project, a TV platform called Hooked Source: INC.com – podcast Date: Nov 12, 2020 Link: https://www.inc.com/alexa-von-tobel/prerna-gupta-tv-platform-hooked.html Questions for discussion: What does Prerna Gupta have to say to marketers? What do you think about her latest platform and… Read more »

Ulta Beauty strikes deal to open hundreds of shops at Target stores

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Strategy, Product Brands and Branding, Relationship Marketing, Retail Marketing, Services Marketing, Supply Chain.

Description: Target and Ulta Beauty announced a deal Tuesday to open makeup and skincare shops inside of hundreds of Target stores across the country. Source: CNBC.com Date: Nov 10, 2020 Link: https://www.cnbc.com/2020/11/10/ulta-beauty-strikes-deal-to-open-hundreds-of-shops-at-target-stores.html Questions for discussion: Why is this a good strategy for both firms? How would you suggest they promote the deal to their respective customer bases? How… Read more »

Canadians expected to boost Nintendo’s booming sales

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: Canadians are expected to boost Nintendo’s (NTDOY) booming sales, as more flock to purchase the family-friendly console, experts say. Source: Yahoo.Finance.com Date: Nov 12, 2020 Link: https://ca.finance.yahoo.com/news/canadians-expected-to-boost-nintendos-booming-sales-projections-144440644.html Questions for discussion: What are the reasons given for Nintendo’s booming sales in Canada? How should Nintendo marketing strategy be orchestrated to take advantage of this trend?

Lyft Co-founder on food delivery opportunities, future of ridesharing

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Marketing Research, Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: Lyft Co-founder John Zimmer joins Yahoo Finance’s Brian Sozzi, Myles Udland, and Julie Hyman to discuss how the ride sharing company is faring amid COVID-19. Source: Yahoo.Finance.com – video report Date: Nov 12, 2020 Link: https://ca.finance.yahoo.com/video/lyft-co-founder-food-delivery-153323158.html Questions for discussion: How well is Lyft managing during this time of covid? What are the ways Lyft… Read more »

Beyonce, Peloton strike multiyear content partnership, sending bike maker’s shares higher

Posted by & filed under Consumer/Buyer Behavior, Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: The bike maker Peloton announced Tuesday morning a multiyear partnership with singer-songwriter Beyonce to produce exclusive content with her music for its streamed workout classes. Source: CNBC.com – video report Date: Nov 10, 2020 Link: https://www.cnbc.com/2020/11/10/beyonce-and-peloton-in-multiyear-content-deal.html Questions for discussion: Explain the fit between these two brands. Why has the stock done so well? What further advice… Read more »

If Restaurants Go, What Happens To Cities?

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research, Relationship Marketing, Retail Marketing, Services Marketing.

Description: When the Church Brew Works opened in 1999, it amounted to a rare bit of good news for the Lawrenceville neighborhood of Pittsburgh. Its population had shrunk by half since 1960. A quarter of its residents were over 65, mostly old-timers who once worked at the steel mills that hugged the Allegheny River. Source:… Read more »

Advertising Directly to Consumers in Their Homes

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: Americans have settled into a pandemic-induced homebody existence, and advertisers can recalibrate their content to reach consumers in every room of the house Source: AMA.org Date: Oct 27, 2020 Link: https://www.ama.org/marketing-news/advertising-directly-to-consumers-in-their-homes/ Questions for discussion: What does the report say about consumer behavior and the reasons? How stable do you think the new behaviors are… Read more »

How to Turn Your Customer Base Into a Community To Help Your Business Succeed

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Market Segmentation, Retail Marketing.

Description: When people feel like they are part of something, good things happen. Source: Entrepreneur.com Date: Nov 04, 2020 Link: https://www.entrepreneur.com/article/355841?utm_source=newsletter&utm_medium=email Questions for discussion: In a general sense, what does the report suggest to marketers? Create a sample for each of the three areas for a firm like Apple?

Canopy Growth launches new CBD drinks in Canada, U.S. challenges loom

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing, Retail Marketing, Supply Chain.

Description: Canopy Growth (WEED.TO)(CGC) has launched CBD-based drinks aimed at pushing beverage-based pot beyond occasions where it’s socially appropriate to get high. While the Canadian pot giant continues to expand its infused drinks lineup at home, challenges lay ahead as the company looks toward the American market. Source: Yahoo.Finance.com Date: Nov 05, 2020 Link: https://ca.finance.yahoo.com/news/canopy-growth-launches-new-cbd-drinks-in-canada-us-challenges-loom-112046506.html… Read more »